In 2011, 43-year old Snoop Dogg, real name Calvin Broadus
Jr signed a three-year deal to be the face of Blast, a fruit-
flavoured drink that was part of Pabst's Colt 45 malt beer
range.
Under the terms of the agreement he was paid around
$250,000 and further instalments of $20,000 for every tenth
mention of the brand on social media, at concerts or during
TV appearances.
But he believed his contract also entitles him to a portion of
the sale price should Pabst sell the business before January
2016, as well as royalties on each case of Blast that was
sold.
Consequently he is seeking 10 per cent of the net sales
price paid to Pabst for its Colt 45 malt beer line, which was
included in last year's sale to beer entrepreneur Eugene
Kashper and an investment firm, so he is suing American
beer company Pabst, claiming he is owed money from its
sale last year.
Pabst wrote in a statement that it had not been contacted by
Snoop Dogg or his representatives about the proceeds and
cited the company's new management.
'We are investigating the matter and would be happy to talk
to Snoop or his representatives to try to get to the bottom of
this,' the statement said.
The lawsuit states Pabst told the rapper that the sale didn't
trigger the clause entitling him to sale proceeds.
The deal to sell Pabst to Kashper and San Francisco-based
TSG Consumer Partners LLC was finalized in November.
No purchase price was announced, but the lawsuit filed by
the rapper's attorney, Alex Weingarten, states Pabst was
reportedly sold for $700 million. It is unclear how much of
the sale price was for the Colt 45 line of beers.
Culled from Daily mail.
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